"What others say about you and your product, service, or business is at least 1000% more convincing than what you say"....
The reason is obvious. Customers doubt what we say about ourselves, but believe other customers. And the more customers who say good things about us, the more prospective customers will believe them.
Include testimonials in your advertisements. In some cases, an entire advertising campaign can be built around a series of testimonials.
Ask for, collect and use testimonials for your business and you will see an improvement in your results!
Anglepoise
My managing director Simon Terry suggested years ago that I find
myself a coach/mentor, at that time I laughed at him, as I didn't
believe that I needed
any help.
After a couple of years, and Simon mentioning the coach/mentor
time and time again, I decided that it was better to bite the
bullet and to try and find
someone.
Disc Directory
Listed below is just some of the feedback we have received over the last 3-4 years from our seminar and event attendees. All the feedback here has been gathered by a third party source (The Disc Directory) and can be viewed at The Disc Directory website....
SMR
Before becoming involved with my business coach Ian Dickson, I would have said it was not the thing for me, it sounded far too Americanised for my liking - I was very mistaken.
The Nutrition Coach
Ian Dickson is quite simply the best thing ever to have happened in my business life.
Running your own business, as many will know, is a lonely task - we tend to get distracted by the small day to day "urgent" tasks, which keep us standing still, frustrated by long hours and getting nowhere. Ian has guided me to looking at working on my business , rather than in my business and I have made huge changes subsequently in all areas of my working life.
TFA
Ian Dickson has made a huge difference to our outlook and the way we conduct our business on a daily basis. This is all down to Ian!
Before we started with Ian our initial reaction was "we haven't got time for this" How wrong were we!? Ian has made us focused as individuals and taught us how to.....
TDG
Having the drive, passion and determination to "grow" a small venture into a large profitable business is one thing... having the tools and expertise to do it as a completely different matter.
TJ Waste
I would like to thank you and Action Coach for the work you have put in over the last twelve months.The coaching sessions, associated networking events and seminars have clearly enhanced the business.
There is a higher level of motivation, direction and drive from
all levels of staff
that have had and involvement. This has enabled us to improve the
organisation, monitor, analyse, plan and structure all elements of
the business.
Steel
If, as a business owner, I can make one recommendation without reservation to anyone considering or already involved in running a business it will be -
Listen to Ian.
Ian has proved to be the most valuable asset my company has employed in the last year. His coaching in developing business techniques, understanding cash flow issues and, most valuably for me, effective marketing, has facilitated growth in me as an individual and in the delivery of the services supplied by Steel Security Consultants.
Conversant
I have been working with Ian for approximately 4 months at the
time of writing.
Having never worked with a business coach before I was initially
sceptical in what it was that Ian would bring to benefit not just
the business but me personally.
Livewire
I met Ian when I finally pushed myself to attend one of his seminars and whilst open minded I felt, as I had always felt, sceptical. Sure enough in my usual style I was late to the event and was then forced to sit at the front of the room as there were no other seats available - a fitting punishment maybe, I did however get me noticed by Ian, who began to engage with me.
Synergy
Owning and managing your own business is an exciting and
rewarding experience.
However, there are times when it can be a lonely and stressful
place. It's our job to ensure success, deliver new ideas, be
focused and ensure that we remain profitable
- no small achievement.
SBC
Actually deciding that you need a business coach is probably one of the hardest business decisions we have had to make. At first it felt like an admittance of failure of our own business abilities, but then, after a few coaching sessions, we realised that it is means of strengthening, nurturing, and developing both our business and our abilities.
Static Fusion
Business Coaching - for me or not for me…………?
I am a great believer in focused mentoring, having worked in such a privileged position with Senior Managers in a national Service Organisation for some 20 years. I recognize that very few people have the true empathy, skills and understanding to be able to undertake the task efficiently and effectively by ensuring constructive outcomes are achieved. The person being mentored must achieve both professional and personal growth - and that is no easy task.
Footmark
Since signing up with Action Coach, we have come to understand the areas of our business that we have been neglecting or taking for granted. Ian has helped us to start out in a new business direction giving us support, feedback and ideas on our goals and strategies.
Angels
Ian has been Business Coaching my Domiciliary Care Team and
Training Team for the last four months. His Energy and Enthusiasm
for his work is infectious.
I have watched my Managers become more focussed and structured in
their roles and keen to achieve the Goals being set each week.
Blakes
Running a business can be a difficult and lonely job at times and there are times when you need a second opinion or an impartial point of view.
I chose to use Ian Dickson because he made every effort to understand my business and tailored his coaching to help me identify my strengths and weaknesses. He genuinely cares about the success of my business and has provided guidance at all times about every aspect of my business.
Clarify
When I signed up for business coaching; I was looking for someone to put some focusing what I was doing. I am very good at running around and getting loads of thingsdone, the problem was; I never really had a grip about what I was actually doing it all for AND it all seemed to just be "getting me by..."
RIS
We had developed our business to the stage where we were comfortable but we were also very much aware that we had to keep progressing and moving forward - to stand still would eventually mean going backwards....